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商品編號： E470 出版日期： 2013/04/12 作者姓名： Rachleff, Andrew;Rosenthal, Sara 商品類別： General management 商品規格： 13p 再版日期： 地域： 產業： Accommodation & food services;Lodging 個案年度： -
商品敘述：
The Airbnb case describes the very early days of this startup, beginning with the founders'' original concept of renting out air beds and serving breakfast (""Airbed and Breakfast"") in their apartment to conference attendees as an alternative to expensive hotel rooms. The founders grew the business by providing finding lodging options in people''s homes for attendees of large events such as South by Southwest and the Democratic National Convention. Despite positive reviews and high spikes in activity associated with these events, the founders faced challenges achieving sustainable growth. In early 2009, they joined Y-Combinator and were forced to confront a series of decisions around how to improve the product such that it could grow into a profitable, long-term business.
涵蓋領域：
Products;Startup
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